Reason behind Ancillary tasks

We decided to go with a screenshot from the music video after completing a questionnaire and seeing that this is what most people wanted, a reference to the video. The black and white close up denotes singularity and loneliness, which is a principle theme within the music video. Furthermore; the protagonist denotes boredom and lifelessness. Another common theme that we were aiming for with the music video. We felt that, after looking at similar texts, the layout of the CD cover should be very similar to the magazine advert, and also that it should not have much going on, but attractive font and a large image (screenshot) from the music video. This will really help catch the eye of the target audience.