The Friday Nights Umbro music video

We really liked the colouring and the lighting that is used. We also like the way there is no obvious narrative; but the video still follows common themes that we found in the lyrics and the song. However, I think with the songs lyrics, we should follow some kind of narrative, the song denotes a man who is bored with his life, so rather than taking inspiration from the actual structure of this video, we have thought about using the colours that they implemented in this text instead, the washed out colour, with some shots very colourful. This really helps connote the theme we are going for, and fits the target audience very well. The indy/punk-rock following will relate to the boring repetetiveness of every day life, and will be attracted to this video.